When Baskin-Robbins was ready to bring the flavour to West Edmonton Mall, they needed a hoarding solution that would turn heads long before their first scoop. That’s where Arttec Signs came in.
Our team had the pleasure of partnering on this vibrant, full-wrap hoarding installation for the iconic ice cream brand. From concept to completion, the goal was simple: create a high-impact visual experience that builds buzz and keeps foot traffic engaged while renovations are underway.
This installation features Baskin-Robbins’ refreshed branding — playful typography, bold colours, and of course, mouth-watering ice cream visuals. It’s more than just a construction cover-up; it’s an invitation. With messaging like “Made you look” and a call to join the team, the hoarding is doing double duty as both a brand statement and a recruitment tool.
Located in one of the busiest corridors of West Edmonton Mall, this project showcases how effective signage can build anticipation while staying true to a brand’s identity.
Big thanks to our partners for trusting Arttec Signs to help bring this delicious vision to life. We’re proud to have added a little extra flavour to the mall!
Looking to elevate your retail presence during construction? Let’s talk hoarding solutions that work harder.








































