The digital era has revolutionized the world of marketing, offering businesses a multitude of innovative ways to connect with their audience. While the allure of digital advertising is undeniable, the enduring importance of physical outdoor signage should not be overlooked. In this article, we’ll explore the unique advantages of outdoor signs, how they can complement digital strategies, and provide three compelling reasons why outdoor signs remain a valuable asset in marketing.
The digital age has brought about a profound transformation in the way businesses reach their customers. The omnipresence of screens, from smartphones to laptops, has made online advertising a dominant force. However, this surge in digital marketing doesn’t diminish the role of outdoor signs. These tangible, physical manifestations of a brand continue to hold sway over consumers for a multitude of reasons.
Outdoor signs have an inherent advantage: they are local. They are not confined to a specific geographical region; they are a part of it. These signs become landmarks, woven into the fabric of the community. When strategically placed, they are seen daily by local residents and become part of the community’s identity. Local visibility enhances brand recognition, and it’s a form of advertising that locals can relate to.
In the digital age, it’s easy for a brand to exist solely in the virtual realm. However, physical outdoor signs offer something that digital ads cannot: a tangible presence in the real world. When a potential customer can see and touch a sign, it establishes a real connection with the brand. A beautifully designed sign can evoke emotions and leave a lasting impression that digital ads often struggle to achieve.
Successful marketing often involves a multi-faceted approach. While digital marketing is incredibly effective in reaching a broad audience, outdoor signs can enhance the strategy by grounding the brand in the physical world. They offer a touchpoint where the digital and physical realms intersect, creating a unique opportunity for engagement.
Many businesses are embracing the synergy between outdoor signage and digital marketing. For example, a coffee shop might use outdoor signs to display QR codes, linking directly to their online ordering system. This bridges the gap between the physical presence of the store and the convenience of online ordering. Another example is events promotion, where outdoor signs are used to create buzz, while social media is used to generate a wider reach.
In a world flooded with digital content, authenticity is a rare and valued commodity. Outdoor signs provide a genuine, unfiltered representation of a brand. They give customers a sense of a brand’s human side, fostering a connection that goes beyond the pixels on a screen.
Digital ads can be seen as intrusive, interrupting the online experience. Outdoor signs, on the other hand, are non-intrusive, quietly asserting their presence as people go about their daily lives. They offer 24/7 visibility, ensuring a brand is always on the customer’s radar.
Construction Signage
Outdoor signs come in a multitude of shapes, sizes, and materials, making them adaptable to various business needs. They can be elegant, whimsical, informative, or bold, depending on the brand’s personality. From boutique shops to sprawling malls, outdoor signs can be customized to suit any environment.
Sandwich Boards
In a world where screens dominate our attention, outdoor signs continue to shine brightly. They offer something irreplaceable: a real-world connection. Their local visibility, tangible presence, and ability to complement digital strategies make them a valuable asset in marketing. Businesses that recognize the unique advantages of outdoor signs will find themselves with a competitive edge in the digital age. So, as we embrace the future, let’s not forget the past, for outdoor signs are a timeless part of our marketing journey. If you are thinking about staying relevant through the use of outdoor signs, our team would be happy to provide some helpful insights. Contact our team today.
The latest addition to West Edmonton Mall’s Galaxyland, North America’s largest indoor amusement park, is the brand new GI Joe attraction, and Arttec Signs is thrilled to be a part of this exciting project. As a leading provider of custom signs and murals, Arttec Signs has brought its expertise to the creation of some amazing murals with 3D pop-outs that will transport visitors straight into the world of GI Joe.
The new GI Joe attraction at Galaxyland is the perfect example of how art and technology can come together to create an immersive and exciting experience. Arttec Signs has worked closely with West Edmonton Mall to create stunning murals that not only look great but also bring the GI Joe world to life. From the moment visitors step into the attraction, they’ll be surrounded by bold colors, intricate details, and high-tech designs that are synonymous with the GI Joe brand.
Two walls, totaling almost 43 feet in length by 11 feet high, and an Operator’s desk are covered in pre-printed aluminum composite panels, perfectly matched and installed by our team like a giant GI Joe Puzzle.
One of the most impressive aspects of Arttec Signs’ work on the GI Joe attraction is the use of 3D pop-outs. These pop-outs are the characters, that have been raised off the surface of the wall to create a sense of depth and dimensionality. This not only makes the mural look more impressive but also allows visitors the opportunity to experience something that is not only visually stunning but also engaging and fun for all ages.
Overall, the new GI Joe attraction at Galaxyland is sure to be a hit with fans of the brand and anyone looking for an immersive and exciting experience. If you’re looking to create a similar experience, let us bring your vision to life – contact us today!
Bright and welcoming new Elevator Wraps at the General Hospital in Edmonton. Vinyl Decals, digitally printed in full colour, hospital grade laminate applied and installed to the face of elevator doors. Thank you @Covenant Health Foundation for choosing @Arttec Signs as your preferred signage provider!
Exciting news for the printing industry! Arttec Signs is happy to announce our acquisition of a top-of-the-line Gandy Digital Fascin8tor UV Roll to Roll 16 ft. wide printer.
WHO SAYS THAT THE SIZE DOESN’T MATTER?
This cutting-edge, 16’ wide printer, is a game-changer in the world of Grand Format Printing, offering unparalleled speed, quality, and versatility. With its advanced UV curing technology, the Fascin8tor can print on a wide range of materials, including vinyl, fabric, mesh and other substrates.
It’s perfect for your GRAND sized projects like Billboards, Building and Stadium Wraps, Construction Hoarding and Fence Mesh.
At Arttec Signs, we pride ourselves on our commitment to excellence, and the addition of the Fascin8tor to our fleet is a testament to our dedication to providing the highest quality products and services to our clients.
With this new printer, we can now produce stunning, vibrant prints at lightning-fast speeds, allowing us to take on even more ambitious projects and meet tight deadlines with ease.
Whether you’re in need of eye-catching banners, impressive signage, or stunning graphics for your business or event, Arttec Signs has you covered. And now, with our new Gandy Digital Fascin8tor UV Roll to Roll printer, we’re poised to take your signage projects to the next level.
If you’re looking for top-notch printing services from a company that’s always on the cutting edge of technology, look no further than Arttec Signs.
Custom signage is not only a great way to boost brand awareness for your business, but it can also be a lot of fun! Here are 5 creative ways to use custom signage to up your brand game and have some fun along the way:
Instead of a traditional storefront sign, why not get creative and turn it into a piece of art? This will not only make your business stand out, but it will also show off your creativity and personality.
Interior signs don’t have to be boring! Use custom signs to add some fun and personality to your business. Whether it’s a motivational quote or a funny pun, a creative interior sign can make all the difference.
Up the ante at your next event by using custom event signage that is sure to grab people’s attention. Whether it’s a giant inflatable or a series of fun, colorful banners, custom event signage is a great way to make your business stand out.
If your business has a fleet of vehicles, why not turn them into rolling billboards for your brand? Custom vehicle wraps are a fun and cost-effective way to advertise your business on the go.
Tradeshows can be crowded and overwhelming, but with the right custom tradeshow displays, you can stand out from the competition and make a lasting impression. Whether it’s a funky exhibit booth or a series of interactive displays, custom tradeshow displays are a great way to have some fun and showcase your brand.
Custom signage is a fantastic way to boost brand awareness and have some fun in the process. From storefront signs and interior signs to event signage, vehicle wraps, and tradeshow displays, there are endless possibilities for using custom signage to promote your brand and showcase your personality. Contact us today for a complimentary quote
Check out this rugged GMC truck from T’NT WorknRescue in Edmonton. We completed this full truck wrap in our vehicle bay here at Arttec.
We love the bold design and look forward to more vehicles from T’NT WorknRescue. It sure is a showstopper even from the sky!
If you are thinking about a full vehicle wrap, rest assured, it’s a great way to keep things exciting, showcase your brand and do a bit of advertising at the same time. By simply driving around town, a vehicle wrap can create 10,000-60,000 impressions in a single day. Now that is an investment that will prove to be worth it over the years.
Check out how Arttec Signs helped to bring the classic board games Sorry! to life from top to bottom, literally.
Arttec Signs
10646 178 St NW, Edmonton, AB
780-420-1267
Located in Edmonton, Alberta, Arttec Signs is Canada’s supplier of Large & Grand Format Printing, Specialty Signage, Trade Show Displays, Vehicle Wraps and Decals, Finishing, Installation and Project Management Services.
Arttec Signs is a division of Arttec Advertising Inc.
